Twitter lessons from the NYTimes

The New York Times twitterers share some of their lessons of 2013 on the Nieman Labs:

During 2013, we began consistently scheduling multiple runs of tweets highlighting some of our best enterprise material, especially during weekend hours and overnight, when @nytimes is mostly automated. It goes without saying that if you tweet more, you’ll get more traffic overall. But what we found when we scheduled tweets on Saturday and Sunday was that the average click per tweet grew substantially.

One thing that this means is that Twitter users who follow all sorts of media accounts (and not just the national media), can expect to see tweets repeated.

Advertisements

One thought on “Twitter lessons from the NYTimes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s