#518Day in the News

Happy-518DayThank you to The Daily Gazette and Saratogian for highlighting the #518Day social media campaign slated for Thursday, May 18

What is #518Day? Learn more about it on this page.



2016 Year in Review with Photos

Wall of Masks hanging at a store called Nim Po't in Antingua, Guatemala

Masks at Nim Po’t, Antigua, Guatemala

Fuego Volcano erupts near Antigua, Guatemala, with clouds turning black with ash and red with fire

Fuego Volcano erupting, Antigua, Guatemala

Deborah Zlotsky and Crit Streed at La Tortilla Cooking School in Antigua, Guatemala

Learning to cook, Antigua, Guatemala

Michael and Deborah in front of Robert Indiana's "Love" sculpture at Sixth Avenue and 55th Street in Manhattan

Valentine’s Day, New York City

Signs on a hike for Snow and Wolf Jaws trails, and Deer Brook Trail, and the High Water Route

Hike near Lake Placid

Michael and Deborah in Lake Placid

Lake Placid

Deborah and Max swap their faces in an image using the Snapchat app

Deb and Max play with Snapchat

In a subway car in Seoul, nearly everyone is one a mobile device, except for one man who is reading a Bible

Subway, Seoul, South Korea

Deborah Zlotsky speaks to a group of Samsung Art and Design Institute students in the shade of a tree, Seonyudo Park, Seoul, South Korea

Samsung Art and Design Institute students, Seonyudo Park, Seoul, South Korea

A tour guide in traditional clothes and straw hat leads visitors toward the Main gate of Changdeokgung Palace

Changdeokgung Palace, Seoul, South Korea

Lily pads in a pond amid traditional buildings in the Secret Garden, Seoul, South Korea, of the Changdeokgung Palace

Secret Garden, Seoul, South Korea

A wall of screens at the Samsung D-light Store, Seoul, South Korea, shows names and faces of visitors, including Deborah and Michael

Samsung d’Light, Seoul, South Korea

Two young women in traditional costume visit the traditional Hanok Village in Jeonju, South Korea, and take selfies with a selfie stick

Young visitors to the traditional Hanok Village in Jeonju, South Korea

Vesta, Deb and Michael on the rocky coast of Maine


Deborah Zlotsky wears white coveralls before picking poison ivy

Poison Ivy eradication prep

Low water and worn rock at Buttermilk Falls, Ithaca, New York

Buttermilk Falls hike, Ithaca, NY

Max Seiler, Michael Janairo, Deborah Zlotsky post outside voting site in Delmar, New York

Election Day 2016

Glasses raised in a toast with Janairo family at Mitchell's Fish Market at the Galleria in Mount Lebanon, Pennsylvania

Thanksgiving Dinner

#518Day is already becoming a thing!


The background is a photo I took during “S(around)ound” at the Gasholder Building in Troy in 2012, led my Michael Oatman’s Production, Installation, and Performance class at RPI.

It’s great to see that people are already touting #518Day on social media (here and here) — and other media!

#518Day is a way for arts groups, venues, makers, and their fans and friends to celebrate the vibrant arts communities of the 518 area code on May 18 (5/18). Most people will take to social media — Twitter, Facebook, Instagram, and more — to send messages of support and to promote their own art, activities, and events.

You can see the latest tweets here.

Check out the Facebook event page here.

Part of my thinking behind #518Day is my belief in the democratic possibilities of social media for positive change. Most social media is free to sign up, though using it does require time and the ability to answer this question: What do I post?

Screenshot 2016-05-16 12.06.45

The latest #518Day posts on Twitter (as of noon, Monday, May 16, 2016)

#518Day gives everyone an answer, and an excuse to post something, and the chance to have their message amplified as people “like” and “retweet” and “regram” their posts. For example, I plan on retweeting to my Twitter followers and liking on Facebook and Instagram as many of the #518Day posts I come across. With the Tang’s social media accounts, I plan on promoting our current exhibitions and upcoming events.

In many social media allows for an organic way for the 518 region to identify itself because it is decentralized and open to all. Who knows, maybe we’ll get at least 518 tweets and posts!

I’ve heard from people who are getting ready, planning their Tweet, Instagram and Facebook strategies.

I’ve put some links to how to schedule Facebook posts on a Facebook Page, and tweets using TweetDeck here. https://michaeljanairo.com/join-the-celebration-of-518day/

Another tool that can be useful to schedule social media is Hootsuite. I use a free Hootsuite account both personally and where I work at the Tang Teaching Museum and Art Gallery. Here’s a quick start guide: https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guide

What are you doing to prepare for #518Day?