Preview survey: some findings

A few weeks ago, we asked for your input about Preview on an online survey. The aim of the survey was to find out how readers like you use Preview. Of course, this survey was from a self-selecting group, so it is in no way scientific, but it does offer some understanding of what a sampling of readers value in this part of the Times Union.

Here are some of the results:

  • More than 75 percent of readers say they use Preview throughout the week or longer, which suggests that many people find the information of enough value to have the publication stay around the house.
  • Nearly 89 percent of readers turn to movie-related coverage every week or almost every week, making it the most read subject.
  • Nearly 88 percent of readers turn to the Coming Attractions section every week or almost every week.
  • More than 82 percent of readers turn to the Calendar every week or almost every week,
  • Music, theater and exhibits/museums followed, with 69 percent of readers turning to them every week or almost every week.
  • On the other end of the spectrum, however, nearly 77 percent of readers say they rarely or never read any content having to do with classical music or dance.

People also offered plenty of positive write-in comments:

  • Good as it is now
  • Good feature
  • Happy with the way it is now.
  • I find it very useful and informative and look forward to reading it.

A lot of other people said they would like more of various things, such as:

  • More music reviews
  • More coverage & details for Capital District events.
  • More about the electronic dance scene that is blowing up across the country
  • More articles on TV shows
  • More Capital Region Theater coverage please.
  • More Community Events Craft Fairs
  • More concert reviews. Some big shows are never mentioned.
  • More coverage of Columbia county
  • more coverage of ‘the linda’
  • More features on popular music. A full (or longer) listing of previously announced major concert events every week – even if it’s just a one-liner.
  • More food and drink related material.
  • More in-depth interviews & reviews.
  • More movie review and sporting events!
  • More movie reviews
  • More on art shows and movies
  • More on jazz
  • More restaurant reviews
  • More reviews and articles about music in the area
  • More reviews and pics from concerts!!
  • More reviews of coming films, and/ or those now playing
  • More reviews of new music releases and museum openings. Also, more “event” listings for the family
  • More reviews or better yet previews of upcoming art shows, similar to what The Gallery Guide has done with exhibitions in NYC.

What do you think?


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